The brief set by Venture Arts was to create a behaviour change campaign that raised awareness, generated interest, and positive engagement to inform, enlighten, and fundraise for Venture Arts, a charity that supports people with learning disabilities through the arts. As a charity, Venture Arts needed a solution that would be fun, engaging and innovative without costing a fortune.
Target Market: 18-30 year old Millenials
Our solution was to create a social media game that challenged people's negative perception about disability by turning it into something positive. Our slogan was always "Possibility not Disability" and the campaign was inspired by the low budget viral ALSIce Bucket Challenge, where thousands of millennials engaged with the campaign, accepted the challenge and also raised a lot of money for the charity.