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Högskolan Stockholm Brand Strategy

BRIEF

Teologiska Högskolan Stockholm (Stockholm School of Theology) approached my team during our time at Hyper Island for a re-branding and a branding strategy. The school had faced some challenges due to the religious connotations it had, while half of the students weren't even studying theology but Human Rights. The board had settled on a new name – Högskolan Stockholm (Stockholm University College) – and wanted us to develop a new visual identity and branding strategy for them.

MY ROLE

Branding Strategy Lead

OUR APPROACH

We started the project with some user research. What was the school’s true identity? What set Högskolan Stockholm apart from other universities? We conducted qualitative interviews with current students, teachers, board of directors, and students from other universities also studying religion and human rights courses, along with a survey as well as some desktop research. From the research we formed some major insights, and from those we created a brand platform.

We formulated three values that we believed defined Högskolan Stockholm and set it apart from other universities.

Those were: Humane, Open and Dedicated.

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Our process from start to finish using the double diamond model

Our process from start to finish using the double diamond model

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Our Brand Strategy for Teologiska Hogskolan

Our Brand Strategy for Teologiska Hogskolan

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Our team and stakeholders

Our team and stakeholders

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Hogskolan Stockholm Logotype

Hogskolan Stockholm Logotype

Visual Identity for Hogskolan Stockholm and it's other three schools

Visual Identity for Hogskolan Stockholm and it's other three schools