Teologiska Högskolan Stockholm (Stockholm School of Theology) approached my team during our time at Hyper Island for a re-branding. The school had faced some challenges due to the religious connotations, while half of the students weren't even studying theology but Human Rights. The board had settled on a new name – Högskolan Stockholm (Stockholm University College) – and wanted us to develop a new visual identity and branding strategy for them.
We started the project with some user research. What was the school’s true identity? What set Högskolan Stockholm apart from other universities? We conducted interviews with students, teachers, board of directors, and students from other universities also studying religion and human rights courses, along with a survey as well as some desktop research. From the research we formed some major insights, and from those we created a brand platform.
We formulated three values that we believed defined Högskolan Stockholm and set it apart from other universities. Those were: Humane, Open and Dedicated.