CAROLINA_B (1).jpg


b. 1986, HK.



Greenpeace USA
Jayway Agency
Teologiska Hogskolan Stockholm
Manchester Film Festival
Manchester Central Library
+ more


User Research
User Testing
Process Design
Service Design
Design Thinking
Graphic Design
Design Sprints
Future Mapping
Workshop Facilitation
Branding and Strategy
Digital Transformation


Hello! I am Carolina Beiertz, a designer and photographer from Panama (but half Swedish) who currently resides in lovely Manchester, UK. I am a recent Design Lead Hyper Island graduate and I'm currently continuning to develop my skills in process design, workshop facilitation, UX, user research, service design and brand strategy by running my own consultancy firm The Genuine Lab. 

I am passionate about designing great services that work for people who use and deliver them. I believe that we need to consider the holistic journey to design better services by connecting the products and people who deliver services with those who use them. I want to help make the world better by working with organisations to improve their services through a user-centred lens.

I was born and raised in Panama City Panama, but have spent the last 10 years in Europe. I am obsessed with houseplants and have a deep love for travelling, cooking and cats. I am currently available for freelance projects and permanent roles.

T. +44 (0) 742 233 4777