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Greenpeace USA
Jayway Agency
Teologiska Hogskolan Stockholm
Manchester Film Festival
Manchester Central Library
+ more


UX Design
User Research
User Testing
Process Design
Service Design
Design Thinking
Graphic Design
Design Sprints
Future Mapping
Workshop Facilitation
Branding and Strategy
Digital Transformation


Hello! I am Carolina Beiertz, an internationally published designer and personal brand photographer currently living in lovely Manchester, UK. I am a recent Design Lead Hyper Island graduate and I'm currently continuing to develop my skills in process design, workshop facilitation, UX, user research, service design and brand strategy by running my own consultancy firm The Genuine Lab. 

I believe in designing great services and experiences that work for people who use and deliver them. I believe that we need to consider the holistic journey to design better services by connecting the products and people who deliver services with those who use them. I want to help make the world better by working with organisations to improve their services through a user-centred lens.

I was born and raised in Panama City Panama, (half Swedish) but have spent the last few years living in Europe. I am obsessed with houseplants and have a deep love for design thinking, travelling, cooking and cats.

In my spare time, I run a monthly creative event called Drinkn’Doodle, whose mission is to fully unleash people’s creative confidence and improve their wellbeing through design thinking doodling games.

I am currently available for freelance projects and permanent roles. Please feel free to get in touch if you’re interested in working with me, collaborating, or just want to find out more about what I do.

T. +44 (0) 742 233 4777